Converse Shoes - Evolving Success

In 1908, Marquis Mills Converse opened the Converse Rubber Shoe Company in Malden Massachusetts producing footwear for women, men and children. With continuing success and rising sales of Converse shoes, the company continued to grow and by 1917 had introduced to the world the Converse All Star basketball shoe that we know today.

Influenced by NBA star Chuck Taylor who complained about painful feet when playing his sport, the canvas basketball shoe was invented. Even though this shoe was created with comfort in mind rather than style, today the appeal of Converse trainers for being comfortable and providing the wearer with effortless style can perhaps help to describe how it has lasted in today's sports footwear market.

Converse shoes are still popular and regarded as a firm favourite of the fashion world. Adorning the feet of millions worldwide since its launch in 1917, it still is the number one choice for celebrities and everyday people in need of easy fashion.

The basketball style of the Converse trainers makes it adaptable and instantly recognisable as the Converse Al Stars brand. It has undoubtedly moved on since its early years when they were only worn by sports stars such as legendary NBA star Chuck Taylor.

Taylor decided to go against sporting convention and wore the shoes outside playing basketball for a whole season. This made the fashion world react by consequently launching the Converse Chuck Taylor All Star shoe and making it a fashion must have.

Despite competition from other companies, the shoe has continued to grow in popularity and has over the year had a number of nicknames such as Cons, Connies, Convics and Verses.

Also known as The Chucks, Converse shoes have gone on to become iconic with the likes of Keira Knightley and Naomi Watts waving the flag for the American brand. People of all ages and all backgrounds can grab a piece of the action as it is easily affordable and readily available in retailers all over the world.

Constantly reinventing itself with bright colours and styles such as high heels, converse trainers still have an appeal for millions of consumers worldwide. It is street style at its greatest, with the ability to dress up or dress down a simple outfit.

Stars like Lilly Allen has worn them on the red carpet but Converse shoes will always have a place in the every man's wardrobe for cool, sophisticated and effortless style.